The refresh features an entirely new website, visual identity and brand positioning, communicating Artel’s commitment to deliver secure, reliable network and IT solutions to the U.S. Government.
At the end of July, Artel began a brand refresh to take the company into a new chapter of its almost 30-year history. Interviews with customers, partners, investors and employees were an essential element of the process and provided insightful feedback that helped define the brand strategy and messaging.
“The essence of our brand refresh is captured in our logo and tagline,” said Ted Hengst, President and CEO. “The connecting circles of our logo represent collaboration and the strength in our partnerships, while the tagline―Connect with Confidence―represents the reliability and security of Artel’s connections and overall offerings. We retained the Artel name to leverage its established attributes in delivering quality, affordability and responsive customer service.”
The initial launch in early October coincided with the move of Artel’s headquarters to Herndon, consolidating the company’s two facilities at their 13665 Dulles Technology Drive location, home to their satellite and terrestrial engineering teams and specialized Network Operations Center.
“This brand refresh is a positive reaffirmation of our customer-centric focus and a declaration of our team’s passion and commitment to our customers’ success. We are excited about the changes at Artel and the opportunities ahead.”
For nearly three decades, Artel has delivered a full portfolio of satellite and terrestrial network communications and infrastructures, specialized Network Operations Center (NOC) capabilities, cyber security, risk management and IT Solutions. By working collaboratively with industry leaders, Artel is able to offer best-in-class, cost-effective solutions. For further information visit artelllc.com