...Sony’s Media Backbone system. This comprehensive approach to end-to-end facility management is being demo'd during NAB 2013, in Las Vegas, NV, April 8th through April 12th, in Sony’s NAB Booth #C11001.

The announcement heralds a combination of technologies that allows clients to plan, orchestrate, streamline and manage complex workflows, bridging manual and automated steps as part of a holistic facility management solution. Now all the disparate activities of a broadcast facility—resource management, asset management, crewing, and job costing—are tied together to give clients a real-time understanding of all tasks as well as the cost implications for each decision. This announcement is meaningful to media companies that require real-time integrations to monitor events along the digital supply chain in broadcast and post production environments, enabling them to compete in a complex environment. MediaPulse supports SOA and transactionalizes events so facility staff can manage related business processing, resource scheduling, and media asset cataloging within its Digital Order structure. The value proposition for clients lies in the complete meshing of order entry, resource management, operational execution, and financial systems.