...in booth N1820 at NAB 2013. The demo integrates Snell's Momentum media workflow automation system, Morpheus playout automation system, and ICE channel-in-a-box solution. Working together, the Snell products showcase a live end-to-end broadcast workflow that ingests recorded content from a tablet device and sends it to the cloud, where it can be easily accessed for transcoding and playout.

Although the NAB demo is modeled on a broadcasting workflow, Momentum can be easily configured to push content in the correct format to any delivery platform including the web and mobile devices, creating powerful new efficiencies and reducing the cost of multi-screen delivery. The Momentum-Morpheus integration is highly scalable, automating the ingest of content from hundreds or even thousands of sources for delivery to many different devices.

The Snell TV Everywhere demo runs on standard IT hardware and cloud-based technologies and includes automation, workflow automation, and media processing/playout. The demo begins with the capture of live video from the NAB Show floor using a tablet computer. Next, the content is sent to the cloud and then ingested into the Momentum workflow system, which processes it through an easy-to-modify workflow before delivering it to an archive, publishing the metadata via BXF, and sending an email alert to the playout operator.

Via the Momentum-Morpheus integration, the playout operator can request the material using the familiar Morpheus interface, whereby a transfer workflow is instigated to restore the content from the archive, transcode and QC it, and then copy it to ICE for playout. The operator can then do a final transmission review or play out the content straight to air with full branding via ICE's advanced graphics capabilities.