Malaysia in View
September 3rd, 2019 to September 3rd, 2019
|LOCATION:||DoubleTree Hotle, Kuala Lumpur, Malaysia (map)|
|DESCRIPTION:||The Malaysian media landscape has shifted over the past couple of years, changing the way consumers interact with each other, how they demand for content and how they make purchase decisions. Faster speeds, cheaper mobile plans and devices as well as bigger data allowances have contributed to the rise in streaming, while home devices such as Smart TVs, TV streaming boxes and game consoles are gaining traction too among these Internet users.
As the entertainment landscape evolves, Video-on-Demand (VOD) is emerging as an upcoming industry that will bring a new wave of growth to Malaysia as it moves into the age of digital convergence. Consumers in Malaysia are turning to digital TV set-up boxes and OTT video streaming services. Although the subscribers are small compared to free-to-air and pay TV, the industry is upbeat that the take-up rate and subscriptions in Malaysia will grow significantly over the next three to five years. Companies will need to review how they are engaging Malaysian consumers with fresh and relevant content – in line with what consumers want and pricing has to be competitive.