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Satnews Daily
October 19th, 2011

Moving On Up @ SES...Senior VP Marketing And Corp. Commun.



Niclas Friese-Greene, Senior Vice President Marketing and Corporate Communications at SES
[SatNews] A newly created position, and the responsibilities thereof...

SES [Euronext Paris and Luxembourg Stock Exchange: SESG] announced today that Niclas Friese-Greene has been appointed Senior Vice President Marketing and Corporate Communications at SES. In the newly created position, he reports to Ferdinand Kayser, Chief Commercial Officer, and Romain Bausch, Chief Executive Officer (CEO) of SES respectively. He will be responsible for the worldwide marketing activities including market communications as well as for corporate communications.

Niclas brings almost 20 years of experience in the fields of product management, marketing and sales, the majority of which in technology-based organizations. His global roles have included Loewe, Nintendo and Siemens Mobile. Since 2007, Niclas has been working as an independent professional and has managed projects in the UK, U.S., Switzerland, Germany and France. Since early 2011, he has also been responsible for the SES re-branding after the company had reorganized its management and organization structure. The new SES brand identity was successfully presented at IBC in Amsterdam in early September.

“The appointment of Niclas marks another step to further strengthen our customer focus, our market visibility and our go-to-market approach”, Romain Bausch and Ferdinand Kayser say in a joint statement. “Within the new global organization that we created earlier this year, we will be able to operate with a single face to our customers in all the regions and markets where we are active. We are convinced that with Niclas we will be able to create a strong marketing and communications organization which will also help us to satisfy the high demand for satellite capacity and services in emerging markets and participate in their dynamic growth.”