[SatNews] With 2010 a big year for sport and sports broadcasting, the IBC2010 conference is dedicating a full day to the topic. Setting the agenda for the day will be a keynote presentation from Manolo Romero, the managing director of Olympic Broadcasting Services.

Romero, who has worked on the coverage of every Olympics since Mexico 1968, now runs host broadcast services on behalf of the International Olympic Committee. He appears at IBC in a session which looks at the past, present and future of Olympics coverage, which will also feature Dave Mazza of NBC, fresh from the challenges of the Vancouver games, and Roger Mosey, the BBC’s leader for the 2012 London Olympics. Sports sessions run through the conference on Saturday, September 11th, spanning the content creation and business streams. Other sessions will look at interactive and online services, a sporting case study, and a look at how stereoscopic 3D could change the face of sport on television. The 3D session will be led by Peter Angell of HBS, the host broadcaster for FIFA World Cup.