Fredheim will take up the new position on September 1st, succeeding Kjell-Morten Johnsen, who became Head of Telenor's European operations and member of the Group Executive Management earlier this year. Ove Fredheim comes from Telenor Group Headquarters, where he was heading the Markets unit within the Group Industrial Development for the past three years. Prior to that, Fredheim served as CEO, Telenor Hungary, from 2003 to 2009. He has been with Telenor for 20 years. Johnsen, who continued as Telenor Serbia's CEO after he took on the new role as Head of European operations and member of GEM in May this year, will now be able to focus exclusively on heading the European operations. Telenor Serbia is the country's largest mobile operator, with 43 percent market share, 3.1 million mobile subscriptions (Q1 2012), 1 118 employees (Q1 2012) and total revenues of NOK 2,911 million (2011).