NXP Semiconductors has integrated NDS MediaHighway® STB software onto CX2450x, a highly integrated SoC solution for HD STBs. The cooperation will largely reduce the STB operators and OEMs’ time to market and integration cost to bring new digital pay-TV services with a range of interactive TV applications to their subscribers. The CX2450x with NDS MediaHighway will be demonstrated at IBC2009.

NXP Semiconductors collaborated with NDS on the system integration of the NDS CDI system software abstraction layer and the MediaHighway platform to incorporate them on the CX2450x SoC, which is a highly integrated HD DVR SoC featuring single display and single decode MPEG-2/H.264/VC-1/DIRECTV/DVB compliant for worldwide markets. The MediaHighway STB software running on NXP SoCs is a prerequisite to support advanced digital TV services such as IP streaming, web browser support, easy-to-use Electronic Program Guides for advanced content search, and seamless content access across the home network. STB OEMs can leverage NDS MediaHighway to customize Electronic Program Guides and implement other value-added services unique to each operator. It enables operators to engage and sustain viewer interest by offering new digital pay-TV services with a range of interactive TV applications, supplementing linear TV with social media functionality and the contextual linking of related content. It combines both the broadcast and broadband TV to enhance the TV viewing experience for end users.