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Satnews Daily
May 23rd, 2010

DISH Network + Google... Rich Media Multichannel Mix (SatBroadcasting™)


Google and DISH Network L.L.C. have launched Google TV, an open platform that seamlessly integrates multichannel television with rich web media content. This technology brings the full power of the Internet to the television viewing experience.

Google TV merges traditional TV programming with the wide amount of content on the web, allowing viewers unprecedented access, control, and flexibility over all forms of digital content. DISH Network subscribers using Google TV can simultaneously search for content across DISH Network, the Internet, and their DVRs. They can overlay online content related to television shows, movies, actors and more; and also hyperlink web content back to multichannel TV. The DISH Network Google TV integration is the outcome of a joint development process between the two companies. The companies began their collaborative trial over a year ago by beta testing the technology with more than 400 DISH Network and Google users. Based on continuous feedback from the trial, Google and DISH Network built the Google TV experience that seamlessly integrates traditional TV programming with rich web content. Google and DISH Network plan to make the optimized Google TV experience available to customers later this fall. DISH Network will integrate the software to enable this advanced integration on all HD DVR receivers. Users can then simply connect their Google TV devices to their DISH Network receivers via HDMI.

DISH Network has also introduced The Weather Cast, a new 24-hour weather service featuring live round-the-clock weather reporting, interactive forecasting, and real-time national storm tracking. DISH Network is the first and only television provider to offer a national "all weather, all the time" service to its customers. The Weather Cast will replace The Weather Channel, which has recently moved away from weather reporting to a mix of movies and other entertainment-focused programming. The Weather Cast devotes 100 percent of its program schedule to weather reporting.