Malcolm Gladwell, bestselling author of The Tipping Point, Blink, and Outliers, will present a morning keynote discussion with NAB President and CEO David K. Rehr at the 2009 NAB Show on Wednesday, April 22nd in Las Vegas at the Last Vegas Hilton. Galdwell, who was named one of Time Magazine's Most Influential People in 2005, will also engage in an interactive dialog with audience members during the thought-provoking discussion entitled, "A Conversation With Malcom Gladwell."

"I am honored and delighted to be part of the NAB Show, and look forward to talking with attendees about the incredible opportunities for collaborative innovation and leadership in content and broadcasting," Gladwell said. "This is a very disruptive and challenging time in the industry, but I hope to share some interesting stories about people who are 'Outliers' — those who have taken unusual life experiences and worked collectively to seize opportunities and build success by challenge the status quo during uncertain times."

Gladwell's first book The Tipping Point, has been a BusinessWeek bestseller ever since it was published in February of 2000 and it has embedded the term in our everyday vocabulary. Like The Tipping Point, Gladwell's next book, Blink, was a New York Times #1 bestseller. Where The Tipping Point gave us new tools for understanding trends, Blink has deepened our understanding of the human mind and how we make decisions. Gladwell's most recent book, Outliers: Why Some People Succeed and Some Don't, also debut as a bestseller and promises to have an even