[SatNews] At IBC, MEDIA BROADCAST is presenting innovative applications for hybrid TV...

These applictions include...

• Signalling via barker channel to include online offers in EPG program guides
• Flexible range of applications with all digital broadcasting systems
• Modular content delivery services support both live and on-demand broadcastsof IP-based contents

The Company's new technology for web-based on-demand services includes a barker channel that is used to transmit additional Service Information (SI) data which links to online portals or live streams hosted by various content providers. This presents a whole new program line-up in EPG configurations – not just for digital hybrid receivers, but for linear TV as well. Making it all possible is new access technology incorporating the remote controls of both systems. It promises a fusion of linear and web-based contents into an entirely new way of experiencing television without any media conversion – think of it as channel surfing between broadcast and broadband contents. Barker channels serve to benefit online providers in the form of direct EPG listing as well as consumers in the form of direct access to services.

This new technology by MEDIA BROADCAST supports hybrid TV and standard HbbTV with its transmission range covering all digital broadcast systems such as satellite, cable and terrestrial transmission. It is the open and non-discriminatory system solution for all content providers seeking to develop new hybrid strategies or to offer new web services. It paves the way for MEDIA BROADCAST to create innovative market opportunities for new customer segments.

A full-service provider in the media and broadcast industry, MEDIA BROADCAST combines comprehensive service with its innovative solutions for the rapidly growing sector of IP-based distribution systems. Its cutting-edge, modular Content Distribution Services solution, for example, supports 24/7 live streaming as well as on-demand services. It’s merely one of the manifold solutions developed by MEDIA BROADCAST to cover virtually all processes that constitute the value chain, including signal processing, encoding, encryption, the set-up and operation of content management systems and playlists, as well as the distribution of IP content among multimedia devices to name just a few. Intrinsic to all these developments is the scalable, high-performance content distribution network the company can rely on when it comes to excellent transmission quality – be it hybrid TV reality or HD contents.