Telenor Group's Indian mobile operation, Uninor, has launched its mobile services in seven Indian telecom circles, making it the largest single day launch in the telecom history. On the first day of service, Uninor will cover a footprint of close to 600 million people.

Uninor services were launched simultaneously in the circles Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Uttar Pradesh East, Uttar Pradesh West and Bihar (including Jharkhand), making it the widest coverage any operator has launched within India. The launch of Uninor services happens eight months after Telenor Group finalized the transaction with Unitech Group and made the first investment into Uninor on March 20th. A model for future telecommunication operations, Uninor has established an organizational model, using the unique extend of infrastructure sharing and large degree of outsourcing services available in India. With extensive use of outsourcing, Uninor has created a fast, flexible and efficient model for future growth. India, with its population of 1.2 billion people, represents a market with high degree of diversity between the different regions. To cater for different needs, Uninor has established a decentralised and empowered organization with 11 regional hub offices to get closer to their customers. In less than 1 year, Uninor has recruited more than 1800 employees that now are trained, prepared and inspired to meet the Indian customers demand. The Uninor launch also represents the largest ever distribution at launch by any operator in India. From the start, Uninor will be retailed at over 210,000 points of sale through close to 1000 exclusive distributors in the seven circles. Uninor services will also be available in 17 exclusive company owned shops and 50 exclusive franchisee shops.