Home >> News: March 9th, 2009 >> Story
Satnews Daily
March 9th, 2009

digiGO! — NAB: Media Solution Centralizer From SintecMedia


SintecMedia's OnAir diagram SintecMedia is using NAB 2009 to introduce OnAir Pivot-NL, the comprehensive business solution for media companies in the emerging Non-Linear marketplace.

An extension of the successful OnAir, Pivot-NL manages all aspects of non-linear content over multiple platforms, enabling media companies to control Linear and Non-Linear media business operations within the same operations system. Networks today not only face economic turmoil but also employ traditional management systems that cannot handle new Non-Linear media business operations. OnAir Pivot-NL solves both of these challenges by controlling costs, maximizing assets, and increasing potential revenue opportunities, thus providing peace of mind to networks in an increasingly challenging environment. A scalable platform, OnAir enables media companies to maintain leadership in traditional linear TV while efficiently developing Non-Linear multi-platform broadcasting services to open new markets. SintecMedia’s all-in-one solution for scheduling, programming, airtime sales and promotion, drives efficiency by streamlining operations and providing management with up-to-date information to improve their abilities to adapt business models and take advantage of changing market needs. The addition of OnAir Pivot-NL brings personalized advertising tools; targeted content optimization over various platforms; and extended rights distribution management across diverse platforms to meet the critical requirements of Non-Linear media business operations.