Artistic rendition of the AsiaSat 5 satellite.
Edge Sport was the first 24-hour premium action sports HD channel tailored for the Asian market by IMG Media, part of IMG Worldwide, in 2012. The channel offers action sports content such as surfing, snowboarding, BMX, mountain biking, skateboarding, supercross, skiing, base jumping, freestyle motocross and wakeboarding.
“As the leading playout and distribution player in the region, we are pleased to partner with AsiaSat for the first time. We believe that partnering with AsiaSat offers customers the choice they need in this fast growing market,” said Deepakjit Singh, Managing Director, Encompass Digital Media (Asia) Pte Ltd. “Leveraging AsiaSat’s reach offers our customers like Edge Sport HD an effective content delivery platform that allows the channel to expand and monetize its content more rapidly in Asia.”
In addition to transponder capacity, AsiaSat will provide uplinking and transmission services, allowing Edge Sport HD to enjoy cost effective delivery to all major terrestrial TV networks and pay TV platforms across Asia, Middle East and Australasia.
“We are very pleased to welcome Edge Sport HD onboard AsiaSat 5 which carries a full range of sports content for the Asia Pacific. We see an increasing demand for niche sports content and AsiaSat 5’s excellent access to Asian TV networks will help Edge Sport HD expand its viewership in the region. Additionally, we look forward to continuing to build a close collaborative relationship with Encompass to bring quality services to broadcasters,” said William Wade, President and Chief Executive Officer of AsiaSat.