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Satnews Daily
March 13th, 2009

digiGO! — NAB: Latens' ECHO Driving IPTV


Latens diagram Latens ECO is bringing true multi-media networking into the home. Exhibiting at this year’s NAB with Echostar at Booth C6045, Latens will demonstrate how ECO is the driving force behind EchoStar’s powerful ViP-TV service, which delivers more than 300 channels of MPEG-4 (H.264) format broadcast quality TV and radio channels via EchoStar’s high powered Ku-band satellite.

Approved by all the major content providers, ECO securely delivers a host of advanced IPTV services such as subscription pay-TV, pay-per-view, whole home DVR (digital video recording) with pause live TV and series linking, VoD, caller ID and interactive or web-based services, allowing IPTV operators and telcos to compete more effectively against cable. ECO represents a highly cost-effective platform, which is an especially important consideration in the light of the current economic downturn. In addition, all services are managed through a series of unique automation processes, so further reducing running costs at the head-end. ECO helps operators generate more revenue by enhancing their business offering, and providing subscribers with the services they want on any screen. Also, as a highly customizable platform ECO can be easily branded giving operators the look and feel they want for their IPTV service. Latens works with leading technology partners in specific markets to create carefully matched, pre-integrated IPTV solutions or ‘ecosystems’ to allow operators to get business models to market more effectively. More than 100 deployments have been made to date worldwide. Also at NAB, Latens CTO Jason Rogers will host a session on IPTV Success: The Painless Route to Operator Profitability. This session will explore the IPTV deployments of two very different and successful telecoms operators; Emery Telecom (Utah) and Lyse Tele (Norway). The operators will outline their experiences from both a U.S. and a European perspective, highlighting the different challenges they met along the way and how they have been successful in their markets from both a technical and a commercial perspective. The discussion will also highlight the importance of choosing the right technology vendors to ensure growth and profitability.