The 2008 Olympics are almost here, and GlobeCast is gearing up for the Games in Beijing by providing a comprehensive array of services to rightsholders and non-rightsholders for worldwide distribution. GlobeCast is managing the largest share of outward transmissions from the International Broadcasting Centre, and is providing services using advanced transmission standards including HD in MPEG-4 and DVB S2 modulation.

For rightsholding broadcasters, dedicated HD and SD uplink paths are available from the IBC (International Broadcast Centre) satellite dish farm, for end-to-end delivery of the ABU (Asia-Pacific Broadcasting Union) sport pool’s World Feed. GlobeCast is also providing multiple unilateral feeds (including 2 in HD) for clients including ATV (Hong Kong), I-Cable (Hong Kong), Solar Entertainment (Philippines), TV Globo (Brazil).

Outside the IBC, GlobeCast is working with 7BMC to offer services to non-rightsholding broadcasters, including playout and international delivery via satellite and fibre in partnership with local authorised Chinese service providers. Clients include CNN, ESPN, France 24, Orange, TVAsahi, TV Tokyo, Nippon TV, Rede Record (Brazil), KBS (Korea), Reuters, TV3 (Malaysia) and ETV (South Africa).

The services provided take full advantage of GlobeCast’s worldwide satellite and fibre network, as well as its partners, for reception and turnaround to PoPs in Europe, the United States, Latin America and Africa.

GlobeCast has also secured live stand-up positions at Pangu Plaza and Crouching Dragon Market, with one of the best views of the national stadium (Bird’s Nest) and the aquatic centre (Water Cube) in the background. This is quite an accomplishment, if you've been following our news.

GlobeCast, which has offices across the region, including Beijing and Hong Kong, provided coverage and highlights of the torch relay and will be covering the Paralympics in September.