Pixel Power, a provider of broadcast graphics systems, has announced that the Company's BrandMaster™ Branding Switcher™ is the recipient of a 2009 STAR (Superior Technology Award Recipient) Award given by the editorial staff of TV Technology Europe magazine at IBC2009. The STAR Award showcases the preeminent technological innovations available to the broadcast industry. TV Technology Europe's editors reviewed a variety of products from the more than 1,300 vendors at IBC, examined the technical applications, and their overall contribution to the industry, and then selected 25 winners.

Pixel Power BrandMaster responds to broadcasters’ need to apply distinct branding to even the simplest channels in order to compete. BrandMaster combines complete master control and high-end branding graphics in a single integrated system that efficiently brands each channel, while eliminating the need for a separate graphics pool. BrandMaster puts advanced broadcast graphics directly at the point of transmission to reduce the complexity of the signal path and to streamline the channel branding process. This significantly reduces the amount of equipment, power consumption, and total cost required to deliver a uniquely branded broadcast channel.

BrandMaster supports HD and SD channels and delivers logos, clocks, text crawls, multiple tickers, DVE moves, automated scheduling, and available EAS support. Advanced audio handling includes multichannel support, shuffling, voiceover and available Dolby-E. In addition to the standard model, BrandMaster Clips adds two HD video clip players supporting up to eight hours, each with video, key and 2D DVE. For premium channels with sophisticated branding needs, BrandMaster 3D delivers real-time 3D and multichannel 3D DVE. Dynamic text and live video from internal and/or external sources can be mapped onto sophisticated 3D models with keyframe animation. BrandMaster delivers its impressive functionality for less than the cost of most switchers with no graphics.