[SatNews] Panasonic Corporation of North America and the NBC Sports Group will partner to make the London 2012 Olympic Games....

....available in 3D to all U.S. distributors who carry Olympic coverage on satellite, cable, and telco — nearly 100 percent of the multichannel industry. The effort will mark the first time that the Olympic Games will be distributed in the U.S. in 3D. Panasonic is NBC's exclusive Flat-Panel HDTV and Blu-ray Disc Player advertiser for the London Olympic Games. Last year, Panasonic Corporation, a long time Official Worldwide Olympic Partner in the Audio and Visual Equipment category, announced it would partner with the International Olympic Committee (IOC) and Olympic Broadcasting Services (OBS) to make the London 2012 Olympic Games the first ever 3D Olympic Games.

The 3D broadcasts, which will be produced by OBS and shown on next-day delay, will span multiple competitions throughout the London 2012 Olympic Games, including the Opening and Closing Ceremonies, gymnastics, diving and swimming. OBS will produce more than 200 hours of 3D coverage during the London 2012 Olympic Games by using Panasonic's state-of-art 3D production technologies including the AG-3DP1, a P2HD professional fully-integrated, twin-lens, Full HD 3D camera recorder. Satellite, cable, and telco providers who receive the Olympics package may distribute the 3D broadcast via the Comcast Media Center.