[SatBroadcasting(tm)] NETIA announced its R&D team is leading the CineCast project to promote France's film heritage, facilitate its discovery and contributions to it by the public, and explore new cultural practices.

As the French government focuses on the digitization of educational media, the CineCast platform will develop a suite of generic and innovative tools aimed at all content suppliers of the digital age: TV, video-sharing sites, subscription program packages, archives, libraries, VoD, and social media sites. CineCast brings together 17 research laboratories, cultural institutions, and technology and content companies in an unprecedented consortium. The project is designed to move audiences toward film-focused social media and onto video-sharing sites; facilitate VoD broadcasting over the web or IPTV on a pay-as-you-go or subscription basis; enable selective broadcasting in digital cinemas; and support new programs and educational and library services. Within the platform being developed, NETIA's media asset management system will simplify the indexing, browsing, management, archiving, and distribution of media.