MEASAT Satellite Systems Sdn. Bhd. (“MEASAT”) has agreed to a multi-year agreement with LI TV INTERNATIONAL LIMITED (“Li TV”) for the distribution of Asia’s first HD lifestyle channel.

Li TV joins as the seventh channel on the MEASAT-3 / 3a HD distribution platform. The 24-hour linear channel is a ground-breaking multi-media entertainment concept which boasts a vibrant stable of world-class-quality, first-run entertainment across five key programming pillars of Food, Home, Wellness, Travel and Style. “We are delighted that Li TV has joined Asia’s premier HD neighbourhood” said Terry Bleakley, Vice President, Commercial Operations, MEASAT. “With two satellites – MEASAT-3 and MEASAT-3a – now operating collated at 91.5 degrees East, we will be able to upgrade and further our specialized HD video distribution service for the region.” Operating four communications satellites, the MEASAT fleet is able to provide satellite capacity to more than 145 countries that represent 80 percent of the world’s population across Asia Pacific, Middle East, Africa, Europe, and Australia. With the newly launched MEASAT-3a satellite, the MEASAT fleet has a total of 100 transponders across four satellites.