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Satnews Daily
January 26th, 2009

AT&T + RaySat Cruising With In-Car SatEntertainment


AT&T Services Inc. and RaySat Broadcasting Corporation have completed a content deal with MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), for selected content to be offered as part of the AT&T CruiseCast service.

Programming included in the deal includes MTV Networks’ mobile channels from MTV, COMEDY CENTRAL and Nickelodeon, as well as linear TV channels, The N and NOGGIN. AT&T CruiseCast mobile TV service is the In-Car Entertainment offering that will enable families, commuters, and mobile professionals to watch satellite video channels anywhere in the country. Demonstrated at CES, AT&T CruiseCast service will have a robust 22 TV and 20 satellite radio channel line-up that will include a variety of kids and family, documentary, music, comedy, news, and sports programming at launch. AT&T CruiseCast service uses a compact, low-profile antenna for use on cars, non-commercial trucks and SUVs, and a breakthrough technology that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels. The groundbreaking service was developed in collaboration between RaySat, Inc. a manufacturer and supplier for the mass market for cost-effective, low-profile satellite antennas that enable communication on the move, and AT&T.

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AT&T CruiseCast homepage