Satnews Daily
December 21st, 2010

Eutelsat Communications... Prime Polish Positioning (Capacity)


[SatBroadcasting(tm)] Eutelsat Communications (Euronext Paris: ETL) and Telewizja Polsat, owner of Poland's premier commercial TV channel, have announced the long-term renewal of a capacity contract on the HOT BIRD(tm) 6 satellite located at Eutelsat's prime video neighborhood at 13 degrees East.

The renewal of one full transponder further extends a contract at 13 degrees East first concluded with Eutelsat in 1992, and secures capacity for Telewizja Polsat Group to broadcast its stable of channels to 9.5 million homes in Poland equipped for Direct-to-Home (DTH) and cable reception. Eighteen years on from its launch at Eutelsat's HOT BIRD™ position, Polsat has grown into the flagship channel at the head of a platform of 13 channels, which now also include HD content and broadcast to homes in one of Europe's most dynamic media markets. The Group's powerhouse of thematic channels is among the most popular in Poland: Polsat 2, Polsat HD, Polsat News, Polsat Sport, Polsat Sport Extra, Polsat Sport HD Polsat Futbol, Polsat 2 International, Polsat Film, Polsat Play, Polsat Cafe, TV Biznes and Polsat JimJam. The development of thematic channels is in line with Polsat's strategy to cover all audience segments. The varied line-up reflects Telewizja Polsat Group's commitment to providing Polish TV viewers with a diverse and expanding range of quality content, including fiction and own-produced entertainment, a selection of the best international series and programmes, some of cinema's biggest box office successes, as well as partnerships to broadcast UEFA European and national league competitions, Formula 1 races, the world volleyball championships and many combat sports.