Roots Global is the new pan-European TV platform for South Asian communities in Europe, the Middle East and North Africa, and is expanding its offer of channels broadcast from the Eutelsat's EUROBIRD™-9 satellite.

The new platform is managed by Singapore-based Spize TV, majority-owned by Global Asia Partners, an investment group dedicated to investing in high potential IT and media companies and Pyramid Saimira (listed on the Indian stock exchange: PSTL) of Chennai, India. Spize TV has signed a long-term contract with Eutelsat on EUROBIRD-9 to support its new platform. Roots Global has launched with a complete set of channels from ARY Network (Ary Digital, QTV, etc.), Bollywood (B4U Music, B4U Movies) and TEN Sports, which includes top international cricket series from India, Pakistan, Sri Lanka, Australia, South Africa, England and the West Indies. The North and South bouquets are already up and running with channel packages gathered from Northern and Southern countries of the Indian Subcontinent and Nepal. A further bouquet with channels from the Far Eastern countries is under development. In order to offer a broad range of free-to-air channels in addition to Asian content, Roots Global proposes subscribers the installation of a dual-LNB on their satellite dish for reception from EUROBIRD™ 9 and Eutelsat’s HOT BIRD™ satellites, which broadcast over 500 free-to-air channels.