Brian Sullivan, 47 years, currently manages all elements of BSkyB’s relationship with its customers. Overseeing a team of more than 10,000 people, Sullivan has responsibility for customer acquisition, upgrade and retention, product strategy and development, customer and field operations and market research. In more than 13 years at BSkyB, Sullivan has been a key part of the team developing BSkyB’s multi-product strategy, including managing the development and launch of innovative products such as Sky+ and Sky+HD, both of which have transformed the viewing experience for millions of customers in the UK.
Markus Tellenbach, Chairman of Sky Deutschland’s Supervisory Board, said: “Mark Williams has made an enormous contribution to Sky in a short period of time. He joined in extraordinary circumstances and moved quickly to stabilize the business, closing the security gap, recapitalizing the company, securing new Bundesliga rights and launching the new pay TV service Sky – all in little over a year. We would like to thank him for all that he has done to put the company on the path to growth and respect his decision to rejoin his family following a carefully managed transition.”
“We are delighted to have found such an outstanding new leader for Sky Deutschland. When Brian Sullivan joined BSkyB, it had only slightly more customers than Sky Deutschland does today. Now, it is a model for excellence in our industry. In a marketplace with strong free-to-air broadcasters, Sullivan has played a central role in building a popular, subscription service that is now in more than one in three British homes. Brian launched Sky+ and Sky+HD and implemented a customer-focused strategy that has led BSkyB to be recognized as a leader in innovation and customer experience. His experience will be invaluable to Sky Deutschland.”
Brian Sullivan is a veteran of the pay television industry, with more than 20 years of experience in the USA and Europe. He joined BSkyB in February 1996 and has held a variety of roles at the company, including Channels Marketing, Digital Transition, Retention & Customer Marketing and Product Strategy & Management. Since December 2006, he has been Managing Director of BSkyB’s Customer Group. Prior to joining BSkyB he has spent most of his career in the Pay TV industry in the USA, including time with Viacom's Showtime Networks. He is a native of Philadelphia, USA, attended Villanova University, and is a Fellow of the Institute of Direct Marketing.