[SatNews] DirecTV Inc. has launched what it claims are the world’s first around-the-clock channels exclusively offering 3D programs, with the cooperation of Japanese home appliance maker Panasonic Corp. DirecTV opened three dedicated 3-D channels — a pay-per-view channel focusing on movies, documentaries, and other programming, and on-demand and free demo channels that feature sports, music, and other content, the company said — customers need 3D TV sets to access the channels.

As the exclusive presenting sponsor of the channels, Panasonic will also provide technical support, according to DirecTV. Major home appliance makers including Panasonic and Sony Corp have started selling their 3D television sets in the United States. Sony also plans to launch 3-D broadcasting in the U.S. market next year. In the United States, specialty broadcasters have, so far, offered limited 3D programs covering World Cup soccer games, while Sony and Sky Perfect JSAT Corp. have broadcast 3D World Cup programs in Japan.