[SatBroadcasting™] Harris Corporation (NYSE:HRS) has acquired the Malibu Media Platform of Spot Runner, Inc.

Over the next several months, Harris plans to transition the technology into its broadcast products to simplify and enhance communications and transactions across the advertising buy-sell process — improving media relationships in commercial buy-sell scenarios. The Malibu Media platform is an online media exchange that simplifies the business of buying and selling TV advertising. The open, web-based platform was designed with input from hundreds of cable networks and advertising agencies to enhance the relationships between buyers and sellers, while streamlining the deal-making process. Malibu enables cable networks, cable providers, satellite providers and stations to reach more buyers, sell more inventory and provide information to buyers across the life of a campaign. For agencies and advertisers, the system provides opportunities to find inventory faster and more efficiently, while offering enhanced strategic insights to clients. Harris also expects that Malibu will enhance advanced advertising processes for digital-out-of-home and advanced advertising models, including VOD and interactive advertising.