[SatNews] TMC and Crossfire Media have announced that OnAsset Intelligence’s Nikki Cuban has been appointed Conference Chair of the M2M Evolution Conference, taking place at ITEXPO on September 13-15, in the Austin Convention Center.

Cuban’s appointment signifies a shift in the event’s content, towards a B2B focus, with greater emphasis on case studies and deployment stories that highlight the ROI associated with M2M implementations. The recently announced agenda for the M2M Evolution Conference is now available online. It focuses on technology; end user applications/embedded M2M; regulatory/compliance issues; and ROI – “the Fast Path to Cash”. The conference will present the opinions, and lessons learned from dozens of practitioners who are using M2M technology on a daily basis.

For the last decade, Nikki Cuban has worked extensively in the wireless networking and data services industries. She began her career as an analyst with Parks Associates, covering ultra-wideband communications and the penetration of home networks into consumer markets. From there, she joined the commercial and industrial division of TXU’s Energy Services, where she worked as a technology marketing manager, launching a new service that helped companies remotely monitor machine assets over the Internet to help reduce energy expenses. Nikki joined Sensorlogic in 2003, as director of marketing, where she helped grow the company from a small technology group to a well recognized brand name in the industry. In October of 2008, Nikki joined OnAsset Intelligence, where she currently serves as Vice President of Marketing. Nikki is also the PR associate for TAPA – the Transport Asset Protection Association for the Americas.