[SatNews] This just-awarded technology will be offered via the Company's SmartHub...
Etisalat, the Middle East’s largest telecoms group, and Verimatrix, the specialist in securing and enhancing revenue for multi-screen digital TV services around the globe, have been presented the Global Telecom Business Innovation Award in the Video Service Innovation category for the Etisalat Entertainment Network. The Etisalat Entertainment Network is a new and secure, regional, end-to-end content delivery platform that is set to accelerate the adoption of digital content services on any screen regionally and is set to be adopted by telcos and ISPs throughout the Middle East and Africa. The Etisalat Entertainment Network will be offered by Etisalat’s Carrier & Wholesale team through its Smart Hub and offered to regional telecommunications and Internet service providers (ISPs). It will enable any operator partnering with Etisalat to provide premium syndicated television content, across multiple screens (TV, smart phones, tablets and computers) via different networks (fixed and mobile) anywhere in their area of operation.
This solution, which has been developed in association with Verimatrix and Etisalat platform partners that have integrated with the Verimatrix platform, ensures that Etisalat Entertainment Network offers broadcasters the ability to have their content delivered to users regardless of the end device with one of the most robust and flexible content security solutions available today. By incorporating the Verimatrix Video Content Authority Solution (VCAS™) 3 architecture into the Etisalat Entertainment Network’s back-end systems, content owners will be able to publish their content once, and trust that it will be protected and delivered in a controlled way. This provides access to a very large potential audience with the ISP or telcos existing customers through a partnership with Etisalat. The first country to benefit from this new generation of services will be the UAE and by the end of 2011, more than 350,000 subscribers will be enjoying a next generation Etisalat IP and over the top (OTT) service, through many different types of end devices. This will reinforce Etisalat’s position as the largest ‘telco-TV’ operator in the Middle East. In the near future, these services will be offered to Etisalat’s family of operators in 18 countries across Asia, Africa and the Middle East and will also be marketed by its award winning Carrier and Wholesale team to other operator groups in the region.
The Global Telecoms Business Innovation Awards were first presented in 2007, at a dinner attended by 160 industry leaders from around the world. In 2011, twice that number of people attended including chief executive officers, chief technology officers and other leaders from operators and vendors throughout the world.
