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Satnews Daily
March 12th, 2013

Volicon... Reliability Ensured (SatBroadcasting™—Monitoring)


[SatNews] Volicon has announced that Peru's America TV is using the...

...Observer® digital video monitoring and logging system for competitive analysis, capture, and repurposing of news content for the web, monitoring, and ad verification. Supplied by local systems integrator and Volicon reseller GABB, the Observer installation gives America TV an array of tools for ensuring the reliability of its on-air and online content. The Observer system performs the continuous recording necessary for America TV to verify that advertising and program content have been aired properly and at the right time. The Observer's browser-based interface enables desktop users to search, retrieve, analyze, and export video clips with metadata. The broadcaster uses the Volicon system to log two channels—America TV and the Canal N news channel—as well as four competitors' broadcasts, and by integrating ratings information with logged content, users can compare content to ratings performance and employ this knowledge to improve the on-air product or to reposition programming. America TV also leverages recorded video of aired newscasts to produce stories for its online portal.

The installation at America TV represents the first sale by GABB, a new distributor for Volicon solutions, as well as the first Observer deployment in Peru. With Observer systems up and running at America TV facilities in Lima, and additional systems on order to enable remote monitoring for video quality and proper local ad insertion across eight of the broadcaster's regional sites, Volicon now boasts installations in more than a dozen Latin American countries.