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Satnews Daily
October 27th, 2009

Bringing 3D Sportscast To Mexican Soccer Fans Is IDC + Sensio


IDC SFX Pro Cinema International Datacasting Corporation (TSX:IDC) and SENSIO Technologies Inc. ("SENSIO") (TSX VENTURE:SIO) have announced their solution for 3D live events was selected and deployed by Mexico's Televisa for the historic first public broadcast of a live soccer game. The event — the classic Americas vs. Chivas rivalry — was broadcast live from Mexico City's Aztec Stadium to theaters in the country's three largest cities (Mexico City, Guadalajara and Monterrey). Televisa contracted with IDC to provide the SFX Pro Cinema 3D Live encoders and decoders with SENSIO 3D technology on board, as well as consulting and professional services. IDC's long-standing partner in Mexico, Grupo Etercom, provided installation and support for the remote equipment including antennas for the event. IDC was selected after a previous successful demonstration — a preliminary trial run was held September 30th for the Americas vs. Toluca game. IDC's SFX Pro Cinema 3D Live, with SENSIO 3D technology on board, has been installed in several networks around the world that have successfully broadcast more than 10 live events. It remains the only 3D live technology to be deployed and commercially operated in nation-wide networks in the U.S. and Europe, allowing the event producers to maximize audience reach and potential revenue.