[SatNews] The Company is going to demo their flexible payOTT platform during IBC 2011...

Tvinci, the Pay Over-the-Top (payOTT) video platform provider, announced that at IBC 2011 (booth 3.A15d), Amsterdam, (September 9th-13th) it will demonstrate how its uniquely flexible platform integrates with any third party, including Tvinci’s ecosystem of leading industry partners, to offer a complete pay-OTT platform that covers the entire value chain. Customers can either use Tvinci’s ecosystem partners or stipulate exactly who they want to work with. It's completely flexible. Therefore they can, for example, launch very quickly with an already integrated solution, and then bring in new elements as they wish.

Tvinci understands that getting the right video application layer with a compelling user interface (UI) for OTT services is difficult. It enables its customers to use its APIs to build the UI themselves, use a third party, or use Tvinci’s partners. Accedo is a world leading provider of applications for Connected TV, IPTV middleware and game consoles that is already integrated with Tvinci. The two companies are working on a joint customer deployment, which will be available for demonstration at IBC, with an Accedo connected TV app powered by the Tvinci back-end solution. As part of the same ecosystem, Tvinci and Netgem, Europe's number one IPTV STB provider, are showcasing a multi-device experience centred on the Netgem hybrid STB, powered by the Tvinci back-end. It offers a premium live TV experience through the integration of HTTP live streaming (HLS) and Smooth Streaming technologies into the box, alongside DVB-C/T and extended choice of OTT services including gaming and social TV apps. 

Tvinci works with top-of-the-line content ingestion mechanisms in order to support live TV, catch up TV, nPVR and VOD. The company either works with the existing set-up that a customer has, or it can bring in the integrated Harmonic solution, based on Harmonic's ProMedia Live, ProMedia Carbon and Workflow System. Market leading commercial Content Delivery Networks (CDN) are fully supported, but Tvinci also recognizes the needs of some operators to build their own CDN. It therefore joined forces with Anevia, who builds origin servers and private CDNs that support the market leading adaptive bitrate technologies. Tvinci's MediaHub and MediaStore together compose Tvinci’s comprehensive OTT platform. Offering users more than a purely ad-supported service, MediaHub and MediaStore provide a unique environment in which the business rules and payment methods presented fit the interests and consumption habits of the viewer - thereby maximizing sales of content. The platform has been shortlisted in the Best Web TV technology or service category at the CSI Product Awards 2011, which will be announced at IBC.