[SatNews] Ericsson (NASDAQ:ERIC) will welcome guests to its ‘Ericsson TV LIVE’ event at Broadcast Asia 2013, Asia’s largest integrated show for the pro-audio, film and TV industries (Room 5M8-01/02). As well as the opportunity to view demonstrations of a number of next-generation solutions that will be on show in the Asia Pacific region for the first time, visitors will be able to hear from a number of Ericsson TV experts as they take to the stage to discuss the changing media landscape and the challenges and requirements faced in meeting evolving consumer demand.

According to a March 2013 study by Digital TV Research, payTV revenues in Asia Pacific will be $12 billion higher in 2018 ($43.9 billion total) than in 2012. In fact, the report estimates that pay TV revenues (through subscriptions and on-demand) will grow by $2.1 billion in 2013 alone to $33.9 billion. With rapid digital conversion and a continually growing number of video-enabled mobile devices comes increased consumer demand for next-generation services, and new players competing with traditional broadcasters for viewers and subscribers. Demonstrations and presentations at Ericsson TV LIVE at Broadcast Asia will show how Ericsson is responding to these major trends, enabling operators to effectively manage, deliver and monetize the next generation of TV Anywhere services.

Ericsson TV LIVE offers a number of opportunities to meet the company’s TV experts, via a combination of one-to-one conversations, live demonstrations of Ericsson’s portfolio of solutions, as well as presentations and seminars on the central stage. Visitors will be able to meet key members of the senior Ericsson team and experience the company’s latest cutting-edge TV solutions designed to enable efficient video-centric networks and drive service evolution of TV in a multi-screen world. Highlights of the Ericsson TV LIVE area will include the Asia Pacific debut of:

• The AVP 4000, a high performance compression platform which raises the bar for efficiency and flexibility in the delivery of TV services over all networks. Powered by Ericsson’s first-ever in-house developed programmable video processing chip, it is a unique single platform addressing multiple applications, regardless of codec, resolution or network
• LTE Broadcast—Ericsson’s unique end-to-end broadcast solution for video delivery over LTE networks. Ericsson’s LTE Broadcast solution will transform the costs and efficiency of delivering high quality TV and video experiences over mobile networks, to all devices. It comprises three technology standards
• HEVC (High Efficiency Video Coding) – the new video compression standard promises to half the bandwidth required to transport video content compared to today’s leading implementation
• MPEG DASH (Dynamic Adaptive Streaming over HTTP (DASH)) – simplifies and standardizes the delivery of video to all consumer devices, ensuring a better quality of service, greater efficiency and opening opportunities for monetization
• eMBMS (Evolved Multimedia Broadcast Multicast Service) – is a 3GPP standard, it enables mobile networks to offer broadcast/multicast services dynamically to offload issues of popular content in dense consumption scenarios, reducing the cost of service delivery over the radio network and for backhaul
• Operator CDN, the Ericsson Media Delivery Network, which is uniquely designed to unite the delivery of managed and unmanaged content over fixed and mobile networks

There will also be live demonstrations of MPEG-DASH adaptive streaming and Ultra High Definition TV (UHDTV). Additional demonstrations include state-of-the-art multi-screen user interfaces for TV Anywhere experiences, enabling operators to meet consumer need by delivering rich, blended services on all screens, as well as the third generation of Ericsson’s market-leading Content Management System. The system now offers live TV Electronic Programming Guide (EPG) management, as well as time-shifted TV and distribution management and a focus on advanced metadata management.

Attendees will also be able to discuss the Ericsson Certification for TV Professionals, Ericsson’s own program that has been designed to enable TV professionals to have the knowledge and requisite skillsets to adjust to the rapid development in broadcast solutions and technologies.