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Satnews Daily
May 18th, 2009

"Foodies" In Asia Get MEASAT-3 Programming


MEASAT-3 satellite MEASAT Satellite Systems Sdn. Bhd. (“MEASAT”) announced that leading food and lifestyle channel, Asian Food Channel (“AFC”), had renewed its contract of video distribution via the MEASAT-3 satellite.

AFC is the region’s only 24-hour food channel dedicated to airing the best food and lifestyle programming from around the region and around the world. Based in Singapore, AFC reaches 15 million viewers on the basic tiers across seven territories, including all major pay TV platforms across Southeast Asia. “AFC was one of the first channels on what has become one of the regions most important video distribution platforms,” said Terry Bleakley, Vice President, Commercial Operations, MEASAT. “Since their launch on MEASAT-1 in 2005, we have watched AFC grow from strength to strength and we are delighted to be able to continue to support this exciting channel as they continue to expand their reach.”