...video content distribution solutions designed to boost advertising revenue generation for the world’s premiere broadcasters at Content and Communications World CCW and Satcon 2012, New York, November 14th and 15th, at IDC Booth 732, Javits Convention Center.
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IDC LASER™—This is a targeted ad content insertion platform which allows network broadcasters delivering content via satellite the ability to offer advertisers exceptional ad insertion granularity. IDC LASER enables broadcasters to increase advertising revenues by seamlessly inserting regional or local commercials at the edge of the network. As each receive location can be addressed and targeted individually, LASER provides pinpoint accuracy. LASER also enables the replacement of ad content that may be unsuitable for specific audiences due to copyright issues, or regional restrictions, with ad content more appropriate for that target market. This flexibility allows broadcasters serving a wide geographic market to generate revenue from a broader base of advertisers. LASER allows broadcasters to maximize the value of each available commercial time slot.
The opportunities for revenue generation offered by IDC LASER will be presented in a keynote presentation on Thursday, November 15th at 10:45 am in the Tech Talk Theater. This session, open to all attendees, will be presented by IDC’s Vice President of Business Development, Walter Capitani. - TITAN and HMR—This product was designed specifically for digital satellite news gathering (DSNG) operators to provide reliable coverage of critical local and national news such as political debates and disaster relief, as well as major sporting and entertainment events. It provides unparalleled usability and functionality for broadcasters requiring the highest quality real-time program contribution. The HMR5442 receiver was developed to complement IDC’s leading TITAN MPEG Video Encoder for unparalleled content contribution for television programming. A compact, multi-format professional IRD, IDC’s HMR5442 receiver is used in professional broadcast contribution and distribution applications where multiple video formats (SD and HD), interface flexibility (Satellite and IP) and content protection (BISS) applications are required. HMR5442 supports full HD up to 1080p60, with MPEG-2 4:2:2 and MPEG-4 8 & 10 bit 4:2:2 to ensure the highest content delivery performance. The HMR5442 offers video broadcasters an unprecedented combination of features and performance at a competitive price.
- Centient™ Media Aware CDN Platform—Files and streams are enable to be reliably delivered by satellite or terrestrial links to a network of remote sites. The Centient™ Core Layer supports transparent content delivery, so that files and streams are treated simply as data, while the Centient™ Media Aware Layer overlays a set of additional CDN features that allow the platform to interpret, manage and process files and streams as media content. Media Aware features include: content management, compression, media recording and playback, targeted content and ad insertion, and content verification. This industry leading content distribution platform supports delivery of data, audio, video, and digital cinema content formats.
Find out more about IDC’s latest products and solutions including IDC LASER™ for television, radio, digital cinema and data networks at CCW / Satcon 2012, Booth 732.