EditShare® has partnered with Automatic Duck to solve a critical workflow productivity issue for postproduction facilities and editing workgroups that want to collaborate on shared media files across disparate editing platforms.

EditShare's Universal Media File technology — a core feature of the Flow product line — allows a single media file to be used simultaneously by Apple and Avid editors.  Automatic Duck's Pro Import FCP and Pro Export FCP allow editors to translate bi-directionally between Avid and Final Cut Pro sequences. Now EditShare and Automatic Duck have created a special version of Automatic Duck that understands EditShare's Universal Media Files and that knows how to retrieve information from the Flow database. As a result of this technology partnership, for the first time it becomes possible for editors in a mixed Avid and Final Cut environment to seamlessly switch back and forth between the two applications, using a common pool of media files, with entire timelines intact. This development eliminates the time-intensive, productivity draining process of exporting, re-linking, re-connecting, transcoding and re-importing media - a workflow typical in multi-platform, collaborative environments. This is a tremendous time saver and enhances overall collaboration.