[SatNews] At Newtec's press conference at CommunicAsia 2011, the Company unveiled a new strategy that will see its influence spread throughout the region.

Newtec will be creating new opportunities throughout Asia with the launch of a unique partner driven business program that will change the way end-users and resellers can interact with the company. Key partners will bring added value to end-users locally and enforce the Newtec brand and sales strengths. Newtec CEO Serge Van Herck and Asia VP Anver Anderson detailed the program at the press conference, along with further investments to be made in the region over the next decade.

“This is the first time the new strategy has been announced anywhere in the world,” said Mr. Van Herck. “We selected CommunicAsia 2011 as the launch platform for our new partner focused business strategy because Asia is so important to our plans for the future. We began investing in the region a decade ago and are stepping up our activity to fulfil the growing demand for our services.”

Two of Newtec’s long-term distributor partners in Asia signed up to the new business programme live at today’s press conference. Japan-based Moubic’s president Makoto Ozawa said he was thrilled to be a part of Newtec’s vision to 2020 and beyond. “Becoming one of the first in the world to agree the new partnership with Newtec is an honour for us. We will now handle the vast majority of sales in Japan as an official partner which will be beneficial to all customers from multinational broadcasters to individual broadband via satellite consumers,” Ozawa said.

Lumina Broadcast Systems General Manager Peter Warren also signed an agreement live at the conference. “Having Newtec as an official partner is extremely important to us. We provide equipment, products and services to broadcasters, satellite operators, defence organisations, emergency services and systems integrators in Australia that rely on Newtec products,” Warren said.

Newtec’s announcement comes in its tenth anniversary year of doing business in Asia. The company has marked the landmark with the enlargement of its team in the region and the investment in several professional networks including the APSCC and CASBAA. For further information about Newtec and its new partner focused business programme, called bePART, visit bePART.newtec.eu and www.newtec.eu.