[SatNews] Enhancing a brand as well as bringing important messaging to light is a task for which this Company is well equipped...

Optimal Satcom, a leading provider of enterprise systems and services for the planning and management of satellite capacity and SATCOM network design and optimization around the globe, has retained Longbottom Communications to help execute its public relations and brand enhancement strategy. Optimal Satcom offers a comprehensive suite of products including the industry-leading Enterprise Capacity Manager™ (ECM®), Complan®, and COMSAT STAR® Suite. Its commercial-off-the-shelf products and customized systems are used to manage a significant portion of the world's commercial and military satellite capacity. Optimal also offers training and technical consulting services to assist satellite companies efficiently manage their capacity.

“We are honored to have been selected by Optimal Satcom as their agency of record,” said Penelope Longbottom, President of Longbottom Communications. “The company, which was formerly part of COMSAT Laboratories and spun off from Lockheed Martin in 2002, is the leading provider of commercial off-the-shelf products for enterprise satellite capacity management. Our team will assist Optimal Satcom in capitalizing on their strong market position and further enhancing their brand awareness through a comprehensive program of media outreach and public relations support.”

Founded in 2000, Longbottom Communications is an integrated PR, marketing communications and advertising firm representing enterprises that serve the global commercial, military and defense communications markets and the nuclear power industry. The agency’s diverse client base includes satellite operators and service providers, launch vehicle operators, satellite and aviation terminal manufacturers, and companies that provide a range of space operations, situational awareness and energy services.