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Satnews Daily
February 7th, 2011

RRsat... Time For Playout (Content)


[SatBroadcasting(tm)] RRsat Global Communications Network Ltd. (NASDAQ: RRST) has begun working with Ananey Communications to provide playout and distribution services for the localized MTV Israel channel. This service is in addition to the already existing playout and distribution services provided to Ananey Communications, which operates localized Comedy Central and Nickelodeon services in Israel under license on behalf of MTV Networks International. RRsat is responsible for the playout of MTV Israel, uplink to the YES DTH satellite TV platform with 1.5 million viewers and for the fiber delivery to the Israeli cable provider HOT with 900,000 viewers. The new channel will provide its target youth audience with international music and entertainment series. The playout services being provided by RRsat include archiving and backup, audio and video editing, re-encoding, dubbing, subtitle insertion, graphic overlay, QC.