[SatNews] The average advertising rates of free-to-air (FTA) satellite news and current affairs channels in the Arab world is US$ 5,219 for a 30-seconds advertisement during peak time.

General FTA channels rates followed, while music channels had the lowest rates. Ad rates remain quite low by global standards. Arab Advisors Group’s analysis of advertising rates across 38 FTA TV channels revealed that news and current affairs, general channels, movies and series channels have the highest average advertising rates amongst the FTA satellite channels in the Arab world. The average advertising rate for a particular time segment represents the mean advertising rate for a standard 30-second TV commercial spot (known as a TVC) in that time segment throughout the week.

A new report, Satellite TV Advertising Rates in the Arab World 2010, was released by the Arab Advisors Group on September 8, 2010, to the Strategic Research Service Media subscribers. The 62-page report, which has 58 detailed exhibits, provides detailed analysis of satellite TV advertising rates across 38 FTA satellite TV channels selected as a representative sample of the total market. The choice was also partially based on company surveys’ findings with respect to viewership, where the list includes very popular channels as well as much less popular ones. The categories in which the analyzed channels fall under are as follows: Children and Youth channels, General channels, Movies and Series channels, Music channels ,News and Current Affairs channels, Religious channels and Sports channels.