[SatBroadcasting(tm)] GlobeCast has selected the OmniBus Systems iTX master control and automation platform for its playout center in London.
GlobeCast's installation will be the first iTX installation at a U.K. playout center, and is set to be on air in November. With graphics capabilities for logos and character generation, the iTX platform will be integrated via its API with GlobeCast's global content management system provided by GlobeCast subsidiary NETIA. Expansion of the iTX infrastructure at GlobeCast is already planned, with extra channels launching by the end of 2010. GlobeCast has been stepping up its media asset management services in recent months, closing agreements with content creators and post-production houses around the world to form a "digital ecosystem" and interconnecting its playout centers on three continents. The company also offers global distribution of content via satellite and fibre.
OmniBus Systems iTX is a nexgen solution that integrates the conventional broadcast automation, master control and playout chain. Combining and exceeding all the functions of a conventional chain in a single, integrated suite of software applications, iTX is flexible, open and feature-rich, and offers a significantly more configurable and responsive end-to-end solution for a wide range of operating environments. With market-beating support for SD and HD formats, and an exceptional ability to integrate with third-party systems, iTX delivers the most powerful solution available while significantly reducing the investment required to launch and operate high-quality channels in broadcast, IPTV, mobile TV, disaster recovery and business continuity applications.
