The CES 2010 MPEGIF Master Class showcases senior executives and experts with a track record of pioneering the adoption of new advanced technology and innovative service offerings bringing to bare new business models. They will share their experiences, challenges, and expertise with a focus on technological progress, regulatory and commercial issues, and opportunities in the overall ecosystem of Digital Television. Highlights will include insights into the following...
- Internet TV: How will this support the cost of the delivery infrastructure
- From Mobile to Broadband to HD to 3DTV: What is Driving these New possibilities?
- TV Everywhere: Who is making money and how?
- What's Next and Hot on the Technology Front?: What do Consumers Want?
- Addressable Advertising: Can we Ever Move Past the CPM model?
- The Legal bits: Is it just Small Print or a Large Problem?
“Looking at the future of television and online video, it is absolutely imperative to realize that while technologies are maturing, business models applied today have not yet delivered the returns needed, expected and required by our industry." said Sebastian Moeritz, President of MPEGIF and CEO at dicas. “It is time for all stakeholders to get together to address and resolve regulatory aspects enabling content owners and service providers alike to intelligently and diligently engage with the most important commodities of the viewers – their interests, their time, their information. The MPEGIF Master Class at CES will provide valuable insights and food for thought on this important topic.”