[SatNews] Harmonic (NASDAQ: HLIT) has appointed George Stromeyer as the company's new senior vice president of worldwide sales. Leading Harmonic's global sales network, Stromeyer will develop and implement a clear-cut strategy for driving additional revenue opportunities within the satellite, broadcast, cable, telco, media, and postproduction markets.

"George brings a strong track record of leading high-performing sales organizations and driving profitable growth, which are central to accelerating Harmonic's global growth strategy," said Patrick Harshman, CEO and president at Harmonic. "George is the third executive to join Harmonic's senior leadership team from a world-class company in the past year. Strengthening our management team ensures that Harmonic can quickly respond to changing market needs while providing outstanding next-generation video infrastructure solutions."

Prior to joining Harmonic, Stromeyer most recently headed worldwide sales efforts for Cisco's $2 billion information security business. During his career at Cisco, Stromeyer also led the company's European cable, digital media, and IPTV service provider sales division through a strong growth period. Before that he served as the managing director of Scientific Atlanta's successful Latin America business. Stromeyer will be based at Harmonic's San Jose, California, headquarters and will report directly to Harshman.