...broadcast video over LTE (Long Term Evolution) networks at Mobile World Congress 2013, in collaboration with Verizon, Telstra and Qualcomm.

As consumers demand access to their media content on all of their devices, TV and video traffic is set to dominate networks and grow from 40 to 90 percent of mobile traffic within the next three to four years. The result is increasing pressure on operators to enable their customers to enjoy the TV Anywhere experience, while at the same time managing network costs and efficiency. Leading network operators are already seeing the potential that LTE brings. With its high speed and capacity, an LTE network can enable the delivery of high-quality video content to anyone, anywhere, anytime, without buffering. To respond to the growing need for video over LTE, Ericsson (NASDAQ: ERIC) is launching an exclusive end-to-end solution.

Ericsson's new LTE broadcast solution lifts the video experience to a new level, offering the highest-quality video content for popular events with guaranteed delivery. It enables operators and their media partners to provide premium services with guaranteed quality and cost-efficient delivery over LTE, bringing with it new sources of revenue. The LTE Broadcast solution consists of three new technology standards:

• HEVC (High Efficiency Video Coding)—the new video compression standard promises to half the bandwidth required to transport video content compare to today's leading implementation of MPEG-4 AVC
• MPEG DASH (Dynamic Adaptive Streaming over HTTP (DASH))—simplifies and standardizes the adaptive delivery of video to consumer devices, ensuring a better quality of service, greater efficiency and opening opportunities for monetization
• eMBMS (Evolved Multimedia Broadcast Multicast Service)—a 3GPP standard that enables mobile networks to offer broadcast/multicast services dynamically to offload issues of popular content in dense consumption scenarios, reducing the cost of service delivery over the radio network and for backhaul

Ericsson's ConsumerLab research shows that 67 percent of consumers use mobile devices (tablet, laptop or smartphone) for consumption of TV services. Furthermore the research shows that over 50 percent of TV consumption on smartphone happens outside of the home (on mobile networks). The new video over LTE solution meets the needs for greater efficiency in the delivery of content to all devices and greater personalization of TV experiences. Please visit Ericsson at the company's booth in Hall 2, Mobile World Congress 2013 in Barcelona, February 25 - 28, 2013.