HD PLUS GmbH will launch its service for HDTV, HD+, on November 1, 2009 — the market launch will include HD programs of broadcasters RTL and VOX; HD versions of Sat.1, with ProSieben and kabel eins to be added in January. The first receivers, which are suitable for HD+, will be available commercially with the launch. They can be identified by the HD+ logo on the receiver packaging and on the device itself. In addition to the HD programs of the private broadcasters, all unencrypted HD programs of, for example, Das Erste, ZDF and ARTE as well as all other digital offers broadcast via ASTRA, will be available.

TV viewers can use HD+ for one year free of charge by purchasing a HD+ satellite receiver. For the HD+ offer, neither a contract obligation nor a subscription is necessary; connecting the receiver suffices. If the viewer would like to continue using HD+ after the first year, he can recharge his HD+ card at the price of 50 euros. By the end of the year, six models of HD+ receivers will be launched by receiver manufacturers Humax, Technisat, Technotrend Görler and Videoweb. In addition, HD PLUS GmbH will support modules for receivers using the CI Plus standard. TV sets with integrated receivers and a CI Plus interface from manufacturers such as Loewe, Metz, Samsung, or Sony also support HD+.