At IBC2009, EchoStar Europe (hall 4, stand B.54) will invite digital TV operators to look at new technology to enable the optimization of network revenues. With a new range of hybrid products sporting value-added feature-sets, such as OTTTV, home networking and place-shifting, operators will see how they can meet consumers' changing entertainment needs profitably. EchoStar Europe has swiftly established a new range of products, including STBs and DVRs, for IPTV and cable operators and will showcase a combo of added-value technology, apps, and services that converge to form a readily deployable and universal home networking and place-shifting environment — commonly referred to as the ‘TV anywhere’ experience. The company has integrated Slingbox™ technology from Sling Media and will, for the first time, showcase its SlingLoaded™ DVR platform for European digital TV operators, which will deliver the benefits of market-proven home networking and place-shifting to consumers, whilst providing opportunities for operators to develop their service portfolios, reduce churn and increase revenues by embracing consumer’s need for flexible entertainment delivery.