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Satnews Daily
November 2nd, 2009

On The Defense Pays Off For ND SatCom With European Defence Communication Award


ND SatCom, an SES ASTRA company, one of the three major players in the European defense communication industry, has received the ‘2009 European Defence Communication Competitive Strategy Leadership Award’ issued by research and consulting firm, Frost & Sullivan. The award recognizes ND SatCom’s excellence in addressing today’s ever-changing market needs through appropriate strategy and market-winning defence applications. “In a short span of time, ND SatCom has been able to establish a firm foothold in the space-based defense communication market across Europe. Its footprint is particularly visible in Central and Eastern European markets”, says Ciara Jamie Connolly, research analyst for Frost & Sullivan

Extract from the award rationale: Whereas other space-based defense companies have struggled to develop a comprehensive technology mix for cost-effective COTS (Commercial off the shelf) based applications, ND SatCom seems to have successfully tailored its technology mix to develop unique solutions and applications targeted for low-to-mid-tier customers. Sensing technology trends and blending existing products with the needs and features of cutting edge defense applications have enabled ND SatCom to produce space-based defense communication ground infrastructures and integration solutions that proved to be real order winners.

Norbert Hoelzle

Norbert Hölzle, CEO of ND SatCom (in photo on right), states: “We are proud that Frost & Sullivan honored our European defense business activities with this prestigious award. Only if industry is ‘in concert’ with the military, are we able to provide today’s warfighter with the highest level of mission assurance. Strengthening this dialogue, ND SatCom has become a trusted and reliable partner for robust, interoperable, and flexible satellite-based solutions to transmit critical content — anytime, anywhere.”

Johann Pohany

The Frost & Sullivan award for Competitive Strategy Leadership is presented to the company whose competitive strategy has yielded significant gains in market share and who executed an innovative strategy within the existing competitive landscape, empowering the company to overtake the competition. “Our strategy to market entry and growth has elements which were proven to be successful in penetrating niche markets and maintaining our growth stream. And in today’s market, it’s the growth and flexibility that matter, not company size”, states Johann Pohany, CTO and COO of ND SatCom (in photo on left).