Broadcom Corporation (Nasdaq: BRCM) has announced that Bharti Airtel, India’s leading integrated telecom services provider, has selected Broadcom’s highly integrated satellite set-top box (STB) system-on-a-chip (SoC) solutions to power its direct-to-home (DTH) TV services, Airtel digital TV. This marks Broadcom’s first commercial satellite product launch in India.

With an exploding interest in DTH TV services, India’s burgeoning pay-TV market potential is expected to include 90 million subscribers by 2012, according to In-Stat market research. To satisfy the growing market potential and demand in India for satellite TV, Bharti Airtel selected the Broadcom® BCM7454 SD satellite STB solution with integrated H.264, MPEG-4 and VC-1 video decoding, and the Broadcom BCM4505 integrated satellite tuner and demodulator front-end solution. This selection provides 30 percent greater capacity when compared to the DVB-S standard and allows Bharti Airtel to offer additional services, channels, and on-demand and interactive content within the same transponder allocation. This brings subscribers more television choices and a better, overall user experience. The BCM7454 satellite STB SoC and BCM4505 satellite receiver are currently being deployed in set-top boxes to Bharti Airtel customers nationwide, marking the company’s foray into satellite TV services.

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