Return on investment (ROI) is critical in business, with many companies creating inventive ways to address their market. BTI Systems will be addressing these issues at the upcoming IPTV World Forum, which runs from March 25-27 in London, England.

Gary Southwell, GM & VP, Business Solutions, BTI Systems will discuss The Business Case for Targeted Advertising: Measurement & ROI. Gary’s particular panel session will provide an understanding of how advertisers select a blend of advertising media, give insights into developing a role for targeted VOD advertising as part of a mixed media campaign, clarify advertising effectiveness and ROI measurement, and map a future path for targeting advertising on an IP platform.

Now in its fifth year, the Forum is established as a vital event on IPTV for both the conference and exhibition for Telco, TV and content executives. The forum was attended by over 5000 executives from 76 countries in 2008.  To register go to IPTV World Forum/Register.