[SatBroadcasting(tm)] Mobixell Networks has reached the milestone of optimizing one petabyte of mobile video traffic every month.

One petabyte is one billion megabytes of data, roughly equivalent to 350,000,000 minutes of YouTube videos. Mobixell’s milestone was reached thanks to the global growth in mobile video consumption, as well as the company’s recent deployments of its video optimization and web acceleration capabilities in Tier 1 operators in Europe, Latin America, and Asia Pacific. Given the current rate of growth, and additional sites being launched, Mobixell predicts that its existing customer base will reach the five petabyte per month barrier by the end of 2011. The continued growth of mass market smartphones means that more and more users are creating and accessing video content, placing more and more stress on the operator networks. YouTube is still the biggest source for mobile video consumption, yet the rise of other video-rich websites and mobile applications is also having a big impact.

Mobixell's seamless access video optimization reduces the video traffic on an operator network by 30-40 percent by implementing a set of device-aware, network-aware, and behavioural-aware techniques. These techniques are designed to tailor the video stream to the devices’ particular capabilities and limitations, as well as through network-aware techniques such as continuous Dynamic Bitrate Adaptation, and continuous analysis of user’s behaviour to predict where best to utilize the optimization resources. Mobixell’s video optimization techniques reduce the volume of data required to deliver the video traffic across the networks by around 350 terabytes every month, saving operators millions of dollars each year, as well as accelerating the delivery of video to significantly improve user experience of mobile video services.