[SatNews] RapidEye has now selected a fresh new look for the Company.

The branding initiative involves a new visual identity across all communications including relevant changes in all marketing and support materials including a new website. Featuring a more inviting and user-friendly environment, information is easier to obtain within the new website and menus are more intuitive. In addition, the 'star' of every page is RapidEye's satellite imagery, which is a key component in their products and services. In just over ten years, RapidEye has grown from a small group of individuals working in Munich, to a team of over 130 multi-national professionals located just outside Berlin. Its constellation of five identical EO satellites were launched in August of 2008 and commercial operations began in February of 2009. Imaging Earth at a rate of up to 4 million km² every day, the RapidEye Library, its ever-growing archive of imagery, has amassed over 2 billion square kilometers of Earth, which includes coverage of many areas multiple times.



“Our objective for our new corporate identity was to show how the company has grown and changed over the past years,” said Markus Heynen, Head of Marketing at RapidEye. “Our new logo and website reflect the dynamic features of our organization and ushers us into a new era since we are now among the leading commercial satellite image providers. We are moving in a new direction with more innovative marketing programs and are beginning more focused efforts to create global brand awareness in our markets and to continue building confidence within the industry.”